8 Countries
Built products used across the Middle East, Europe, and the United States.
27%+
Click-through uplift driven by redesigning core product merchandising surfaces.
2 Rewrites
Contributed to noon.com modernization and led major parts of the account.noon.com rewrite.
Recent Ownership
Owned frontend work across Nora, noon's AI shopping assistant, and a major wishlist experience revamp.
5 Cohorts
Served as a senior or lead mentor in noon's CAKE program while supporting broader onboarding.
Executive Summary
My experience spans high-traffic commerce at noon, client platforms across Europe and the United States, and open-source contributions across product, platform, and developer-facing work.
Across those environments, I tend to sit at the intersection of product delivery, frontend ownership, and modernization: shipping customer-facing experiences, improving UX, evolving architecture, and keeping systems maintainable over time.
That mix includes conversion-focused commerce work, large-scale rewrites, AI shopping experiences, wishlist and save journeys, map and search-heavy client platforms, form-heavy workflows, and mentoring work that raises team effectiveness.
Major Themes
1
Delivered Product Impact Across Commerce and Client Platforms
- Redesigned the product information page and product display box, contributing to a 27%+ uplift in click-through rate.
- Built the Freebies feature and helped increase click-through rate from 17% to 24% on noon.com.
- Delivered frontend work across commerce, wealth management, recruitment, event, and real-estate platforms, including map-heavy search, multi-step forms, theming, and multilingual experiences.
2
Built Search, Navigation, and Workflow Experiences
- Delivered repeated improvements to category tree behavior, filters, sorting menus, search-result UI, empty states, facet behavior, and filter tracking.
- Built map-driven search, multi-step forms, dashboard planning flows, and multilingual user journeys across public client platforms.
- Worked on product surfaces where user intent, clarity, state management, and system behavior are tightly connected.
3
Contributed to Wishlist Experience Revamp
- Worked across customer save interactions, product-card behavior, cart-to-wishlist flows, and shared storefront journeys.
- Balanced product behavior, UX clarity, localization, and UI reliability across high-traffic commerce surfaces.
- Helped keep the experience maintainable while preserving customer trust in existing save flows.
4
Led Account.noon.com Modernization
- Led major parts of the modernization effort for account.noon.com.
- Coordinated planning, progress tracking, coding, review, and communication across 4 teams.
- Delivered work across profile, contact forms, logged-out flows, validation, translations, delivery selector reliability, and shared account navigation.
5
Helped Modernize Frontend Platform Foundations
- Helped modernize noon.com and led the rewrite of account.noon.com from older foundations toward Next.js 15, React 19, TypeScript 5.6, pnpm, and Turborepo.
- Worked across rewrite-era themes including shared page setup, reviews architecture, BNPL banner work, PLP and filter modernization, and post-migration cleanup.
- Balanced platform work with ongoing product delivery, release reliability, and maintainability improvements.
6
Built and Scaled Nora AI Shopping Assistant
- Owned major frontend work for Nora, noon's AI shopping assistant, from early product iterations through a more complete customer-facing experience.
- Built on earlier AI/PDP chatbot experience while shaping localized guidance flows, analytics, stateful shopping interactions, and polished user experience.
- Delivered senior-level frontend ownership spanning UX sequencing, content rendering, analytics, and close backend collaboration.
7
Mentored and Enabled Other Engineers
- Built onboarding documentation that reduced onboarding time by more than 50%.
- Mentored 50+ junior engineers and interns through onboarding, reviews, internal training, and day-to-day support.
- Interviewed 40+ candidates and acted as a senior or a lead mentor in noon's CAKE program for 5 cohorts.
Leadership & Collaboration
How I work with teams
- Comfortable leading high-traffic product work at scale while also operating effectively in leaner client-delivery environments.
- Coordinated cross-team delivery during account.noon.com modernization while balancing migration work with product reliability.
- Invest in team growth through mentoring, onboarding improvements, interviewing, and internal training.
- Work closely with product, design, QA, backend, and analytics partners to keep delivery clear and aligned.
Technical Range
What I bring technically
- Comfortable across modern React and Next.js product work, client delivery, platform modernization, and legacy cleanup.
- Strong across UI architecture, search and map interactions, forms and validation flows, state management, accessibility, analytics, testing, and performance-minded frontend delivery.
- Built and scaled customer-facing experiences like Nora, noon's AI shopping assistant, while also contributing to open source across docs, testing, and frontend tooling.
- Use disciplined AI-assisted workflows to support context setup, planning, implementation, QA/debugging, review, and documentation without sacrificing quality.
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